You’re in luck because there is a handy tool to help you discover these answers. But you can't get data over time for individual cities.Do you wish you could understand how people are searching for products or services in your industry? Are you wondering when or where they are most interested in searching for them? Pull-down menus in the upper-right corner of the screen allow you to restrict the analysis to a single country, like the United States, or to a specific time period, like 2006 or June 2004. For instance, if you were to enter "short" and "sellers" into the Trends window without a set of quotation marks around the two words, your results would include both searches for "short sellers" and those for "sellers of knee-length shorts." But with quotation marks around "short sellers," Trends would pick up only searches like these: "short sellers " "stock market short sellers " "short sellers Wall Street " etc. Putting two words in quotes ensures that you will get results only for those searches that included the words exactly as you typed them in. You can compare up to five search terms at once, like so: " McCain, Giuliani|Guliani|Guiliani, Romney, Frist, Brownback." ![]() McCain wins the Google Trends comparison - as he also does against any of the other potential 2008 Republican presidential candidates. Giuliani has a tough name to spell, you might want to cover all the bases, with something like this: " McCain, Giuliani|Guliani|Guiliani." No matter how you do it, Mr. So if you want to see whether John McCain or Rudolph Giuliani is a more popular search subject, you should do a single search that includes both of them - by entering both of their names, separated by commas. The scales of the graphs, which Google doesn't reveal, are often different. It's important, though, not to compare the results of separate graphs. So your search would look like this: " dvd|dvds|dvd's" (without the quotation marks, obviously). ![]() For example, people searching for DVD's might enter "dvd," "dvds" or "dvd's." You can capture all the variations by using the "|" character on most keyboards, you enter it by holding down the shift key and hitting the back-slash key. Sometimes, a search term is likely to be spelled a number of different ways. which has gotten attention for doing a lot of "sex" searches - appears to represent some of the Western suburbs of Chicago. Pleasanton, Calif., for instance, seems to be a stand-in for parts of the East Bay of California, while Elmhurst, Ill. But keep in mind that the rankings partly reflect the locations of large computer servers. These geographical rankings are based on the percentage of searches in the area that include the relevant term. It also allows comparisons of relative popularity. Google Trends keeps track of Internet search terms, letting users postulate future behavior. So if you type in " turkey," your results will include the searches for "turkey sandwich" and the searches for "turkey vacation." Below that graph is one showing how often the term has appeared in news stories tracked by Google. When the results come back, the top graph shows the trend in the number of Google searches that use any version of the term you entered. ![]() This is done in part to protect privacy - so you can't discover, for instance, that your neighbor has been typing your name into Google. ![]() Terms that show up in the analysis typically get at least hundreds of queries a day, although the company says that a number of factors beside sheer volume are considered. The data goes back to the beginning of 2004. To look at the search history of a single term, simply enter it into the window Google provides and hit return. Some of them can be interesting - like the recent one showing that "blogs" is now searched more often than "magazines" - but I found most of them to be too general. On its home page, Google Trends offers a number of sample searches.
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